Social desirability response bias as one source of the discrepancy between subjective weights and regression weights |
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| Authors: | Kelly J. Brookhouse Robert M. Guion Michael E. Doherty |
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| Affiliation: | 1. Geneva School of Economics and Management, University of Geneva, Switzerland;2. Curtin Business School, Curtin University, Australia;3. University of Exeter Business School, University of Exeter, United Kingdom;4. Alliance Manchester Business School, The University of Manchester, United Kingdom;1. Research Institute for Professional Practice, Learning and Education (RIPPLE), Charles Sturt University, Australia;2. Finnish Institute for Educational Research, University of Jyväskylä, Finland;3. Faculty of Education and Business Studies, University of Gävle, Sweden;4. Faculty of Professional Studies, University of Nordland, Norway |
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| Abstract: | This study of the judgment process investigated whether social desirability response bias is more closely associated with directly weighted subjective weights than less directly assessed regression weights. Graduating college students indicated their preferences for 11 job characteristics in four different tasks: (a) a statistical weighting task completed honestly, (b) a statistical weighting task completed to “look good” to a recruiter, (c) a subjective weighting task completed honestly, and (d) a subjective weighting task completed to “look good” to a recruiter. Predicted judgments were calculated from the weights obtained in each condition. Pearson correlation coefficients using these predicted judgments were computed between conditions; the relationship between the honest and positive impression predicted judgments derived from subjective weights was significantly greater than the relationship between honest and positive impression predicted judgments derived from regression weights for 19 of 23 participants. It was concluded that social desirability response bias was more closely related to subjective weights than to regression Weights. |
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