Interference processes in visual and olfactory stimulations

The aim of this work was to verify whether two congruent inputs (simultaneous administration of one odor and the corresponding name) increase recall or, on the contrary, whether recall becomes worse when there is no coincidence between the two simultaneous stimuli (verbal and olfactory). The data show no significant difference among the experimental conditions. It seems then possible to conclude that a 'visual dominance' effect takes place vis-á-vis the olfactory mode.