Abstract: | Memory is malleable and open to influence between encoding and retrieval. Information about a past event given to us by, for example, a co‐witness can be incorporated into our own memory reports. Pairs of participants were shown 50 photographs of faces, given a power task where one had to be a designer (low‐power) and one a judge (high‐power), and then given a recognition test where one partner had to answer before the other. The individuals in the low‐power group were more influenced by their partner's responses than those in the high‐power group. This has important forensic, educational and organisational applications and shows that memory conformity can be manipulated by power. Copyright © 2007 John Wiley & Sons, Ltd. |