The effects of social comparison on inaction inertia |
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Authors: | Piyush Kumar |
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Institution: | Owen Graduate School of Management, Vanderbilt University, 401, 21st Avenue South, Nashville, TN 37203, USA |
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Abstract: | In this paper, we examine inaction inertia in a social context where the decision-maker is among others who are faced with similar current and past opportunities. We specifically investigate whether the likelihood of taking advantage of a current opportunity after having missed a previous, relatively superior opportunity depends on whether a referent other did or did not take advantage of the previous opportunity. We report results from three studies that provide evidence for the interplay between the past actions and inactions of a referent other and the extent of inaction inertia displayed by a focal decision-maker. We also show that the proximity of the other and the valence of the relationship between the decision-maker and the other influence the extent to which the decision of the other impacts the likelihood to take action. And, finally, we show that regret mediates the relationship between the decision of the other with respect to the past opportunity and the decision-maker's likelihood of taking advantage of the current opportunity. |
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Keywords: | Decision making Inaction inertia Regret Social comparison Decision avoidance |
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