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Color memory and evaluations for alphabetic and logographic brand names |
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| Authors: | Tavassoli N T |
| Affiliation: | Sloan School of Management, Massachusetts Institute of Technology, 38 Memorial Drive, E56-311, Cambridge, Massachusetts 02142, USA. nader@mit.edu |
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| 本文献已被 PubMed 等数据库收录！ | |