Politicians' estimated height as an indicator of their popularity

Previous research has found that an electoral candidates' eight is correlated with their image. Many studies have found that height is a great asset for a candidate as height correlates with electoral outcome. In this research the previously obtained results were partially confirmed—in the first study the supporters of a given candidate estimated him as taller than his opponents (confirmed by six out of 10 candidates). The second study, conducted during the presidential elections in Poland, showed that electorate‐perceived height of candidates for the Presidency changed after the first phase of elections (confirmed by three from six main candidates). These changes in electoral‐perceived height depended more upon their electoral support than attitudes toward them. Copyright © 2009 John Wiley & Sons, Ltd.