| Abstract: | This study investigated children's perceptions of television people and the extent to which these perceptions are generalized to impressions of peers. Elementary school children (W=172) completed questionnaires measuring viewing, knowledge of, identification with, and the perceived reality of television characters, and ratings of peers on 11 traits (e.g., funny, attractive, kind, nice). Two criterion variables were studied: children's mean rating of peers on each of the traits and the variance in the ratings of peers on each trait. Multiple regression analyses (controlling for grade and sex) revealed that: (1) identification with television characters was a significant predictor of the mean evaluation of peers on the traits; (2) television viewing was a significant predictor of the variance in children's ratings of peers; and (3) the relationship between television viewing and the variance in trait ratings was lower for attributes found in past studies to be suggested by television presentations. Implications of these findings for the traditional concern that television standardizes perceptions of people through stereotyping are considered. |
