The reward value of near-miss situations

Svartdal, F. (2011). The reward value of near‐miss situations. Scandinavian Journal of Psychology52, 209–217. What is a “positive” outcome? Clearly, obtaining something attractive is regarded as positive, but so is avoiding something negative. The present paper compared these two types of situations in scenario‐type evaluations. Participants rated positive (P), avoiding negative (AN), and negative (N) outcomes in terms of luck (Experiment 1) and overall positive/negative evaluations (Experiments 2 and 3). The results demonstrated that evaluations of P and AN outcomes were judged as equally positive, but the emotional basis for these evaluations was very different: The feeling of relief was the dominating emotion in AN situations, whereas joy was the dominating emotion in P situations. Overall, these results indicate that avoidance‐induced reward value may be important as a motivating factor in cognition and action.