| 行为决策视野中的幸福及其提升策略 |
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| 引用本文： | 张军伟,徐富明,孙彦,刘腾飞,蒋多. 行为决策视野中的幸福及其提升策略[J]. 心理科学进展, 2010, 18(7): 1096-1103. DOI: |
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| 作者姓名： | 张军伟 徐富明 孙彦 刘腾飞 蒋多 |
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| 作者单位： | (;1. 华中师范大学心理学院, 武汉 430079) (;2. 中国科学院心理研究所, 北京 100101) |
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| 基金项目： | 北京市重点学科建设项目; 中科院心理所青年基金项目(Y0CX073S01);中科院院长奖获得者专项基金(20100123) |
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| 摘 要： | 人类的终极目标之一就是获得幸福。随着行为决策研究的不断发展, 近年来有许多行为决策领域的研究者开始了对幸福的探索。行为决策中的幸福法则包括：快乐编辑、少即是更好、巅峰-结尾法则、短视和损失规避。基于这些法则的提升幸福的策略主要包括：告诉消息的策略、赠送礼物的策略、使用损失规避提升幸福的策略、使用巅峰-结尾法则提升幸福的策略和克服行为短视的策略。
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| 关 键 词： | 行为决策 提升策略 幸福 |
| 收稿时间： | 2010-05-24 |
Happiness in Behavioral Decision Making and Its Promotion Strategy |
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| ZHANG Jun-Wei,XU Fu-Ming,SUN Yan,LIU Teng-Fei,JIANG Duo. Happiness in Behavioral Decision Making and Its Promotion Strategy[J]. Advances In Psychological Science, 2010, 18(7): 1096-1103. DOI: |
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| Authors: | ZHANG Jun-Wei XU Fu-Ming SUN Yan LIU Teng-Fei JIANG Duo |
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| Affiliation: | (;1. School of Psychology, HuaZhong Normal University, Wuhan 430079, China) ;(;2. Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China) ; |
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| Abstract: | One of humanity's ultimate goals is the pursuit of happiness.With the development of behavioral decision making,researchers in this field began the exploration of happiness in recent years.Happiness rules in behavioral decision making may involve hedonic editing,less is better,peak and end rule,myopia and loss aversion.Based on these happiness rules,happiness increasing strategies were proposed as follows:how to communicate news to others,how to give gifts,how to use loss aversion to promote happiness,how t... |
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| Keywords: | happiness behavioral decision making happiness increasing strategy |
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