| Abstract: | Sharing economy (SE) is a rapidly growing economic model which has brought people efficiency and convenience; however, it also provides users the opportunity to misbehave, which has raised public concerns about the moral crisis that it might cause. We examined the effect of SE on individuals’ unethical behaviors through four studies. We found consistently that making people believe that they were using shared goods (Study 1) or priming them with abstract SE mindsets (Studies 2–4) reduced, not facilitated, their subsequent cheating on task performances to gain monetary rewards. Moreover, the effect of SE on cheating was mediated by a sense of connecting to others (Study 4). Thinking of using SE enhanced individuals’ interpersonal closeness, which in turn led to less unethical behavior. However, correlational analyses in Studies 3 and 4 showed that people who cheated more in studies in the laboratory also reported using SE more frequently in real life. Implications of these findings are discussed. |
