Organization Personality Perceptions and Attraction: The role of social identity consciousness

The current study explores the theory of symbolic attraction. The theory suggests that social identity consciousness moderates the relationship between symbolic inferences between organizations and attraction to those organizations. The study explored the two dimensions of social identity consciousness (i.e., social adjustment concern and value expression concern) as moderators of the relationship between organization personality perceptions (i.e., boy scout, innovativeness, dominance, style, and thrift) and organization attraction. The results of the study suggest that value expression concern moderates the relationships between boy scout, innovativeness, style, and thrift perceptions and attraction such that the relationships between these variables are stronger among those high on value expression concern. There was no support for social adjustment concern as a moderator of these relationships.