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Sender Demeanor: Individual Differences in Sender Believability Have a Powerful Impact on Deception Detection Judgments
Authors:Timothy R. Levine  Kim B. Serota  Hillary Shulman  David D. Clare  Hee Sun Park  Allison S. Shaw  Jae Chul Shim  Jung Hyon Lee
Affiliation:1. Department of Communication, Michigan State University, East Lansing, MI 48824, USA;2. Department of Management and Marketing, Oakland University, Rochester, MI 48309, USA;3. Department of Communication, Korea University, Seoul, Republic of Korea
Abstract:Sender demeanor is an individual difference in the believability of message senders that is conceptually independent of actual honesty. Recent research suggests that sender demeanor may be the most influential source of variation in deception detection judgments. Sender demeanor was varied in five experiments (N = 30, 113, 182, 30, and 35) to create demeanor–veracity matched and demeanor–veracity mismatched conditions. The sender demeanor induction explained as much as 98% of the variance in detection accuracy. Three additional studies (N = 30, 113, and 104) investigated the behavioral profiles of more and less believable senders. The results document the strong impact of sender effects in deception detection and provide an explanation of the low‐accuracy ceiling in the previous findings.
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