The influence of emotional meaning on the recall of words processed for form or self-reference

Summary How much does the recall of affectively positive, negative, and neutral words that differ in their emotional impact depend on the conceptual processing of these words? To answer this question one group of subjects were requested to rate the pronounceability of these words (formal orienting task), but were later tested for recall. Subsequently, they were asked to judge the intensity of the emotions aroused by the words. Another group of subjects received the latter, self-related task prior to the first exposure to the words. In both conditions the highly affect-arousing words were better recalled than the less emotional words. The affectively positive words were particularly well recalled, but only by those subjects involved in the formal orienting task. It is concluded that words are evaluated for their emotional content at an early stage of information processing as defined by Craik and Lockhart (1972).Extended version of an earlier paper delivered at the 34. Kongreß der Deutschen Gesellschaft für Psychologie in Vienna, 1984