On Becoming What We Might Have Been: Counterfactual Thinking and Self-efficacy

Three experiments examined the hypothesis that, in the aftermath of a performance event, upward counterfactuals reinforce feelings of self-efficacy toward similar future events, whereas downward counterfactuals decrease feelings of self-efficacy. Using a scenario methodology, the first two experiments confirmed this hypothesis: upward counterfactual thinking enhanced feelings of self-efficacy relative to downward counterfactual thinking. In a third experiment, conducted in a more real-world context, upward counterfactuals again led to greater feelings of self-efficacy than downward counterfactuals. However, there were important limiting conditions: the effect of counterfactual thinking on self-efficacy was more or less pronounced depending on both situational and dispositional factors. Whereas the pattern of results provided little support for a self-protection explanation for these limiting conditions, the results were consistent with a depth of processing explanation.