Goals need implementation intentions: The model of action phases tested in the applied setting of continuing education

In the present study, the model of action phases (Heckhausen & Gollwitzer, 1987) was applied to the area of continuing education. A subsample of 136 East German participants in the larger study "Active Actions in a Radical Change Situation" rated the expected value of further education, indicated whether they had taken a decision to continue their education (goal intention) and whether they were planning goal-directed actions (implementation intention). Two years later, it was ascertained whether participants had initiated vocational retraining. Findings support the core assumptions of the model. Postdecisional participants endorsed the positive aspects of further education more strongly (implemental mindset) than predecisional participants, who looked at its pros and cons impartially (deliberative mindset). Second, participants were more successful in initiating vocational retraining when they had a goal intention that was additionally furnished with an implementation intention. Findings are discussed with respect to theoretical and practical implications of the distinction between goal setting and goal implementation.