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Effect of intentionality on willingness to reciprocate a favor
Authors:Martin S Greenberg
Institution:University of Pittsburgh USA; Marquette University Medical School USA
Abstract:The purpose of this study was twofold: (1) to examine the influence of deliberate vs accidental help, and, to a lesser extent, high vs low help, on the magnitude of reciprocity; and (2) to clarify the role of obligation and attribution of motivation as mediators of reciprocity. Ss were assigned to one of four cells in a 2 × 2 factorial design. They were run on two tasks, the first to manipulate the two independent variables, and the second to measure magnitude of reciprocity. Both main effects were highly significant in the predicted direction. Data were obtained supporting the role of both obligation and attribution of motivation as mediating intentionality of help and magnitude of reciprocation.
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