Concept attainment,generalization, and retention through observation and verbal coding

Observationally induced acquisition, generalization, and retention of a novel clustering concept were studied in second-graders. All children earned zero scores in baseline (which were maintained by the no-modeling controls), demonstrating initial ignorance of the concept. No extrinsic reinforcers were promised or dispensed. In separate groups, a model accompanied performance of correct responses with no verbalization, with provision of a weak verbal code, a strong verbal code, or the strong code plus a rule to guide correct response. Concept acquisition and generalization to new stimuli were found, and were partially retained at retesting after several weeks delay. Strength of immediate concept attainment and generalization were related to amount and saliency of information verbally coded by the model, but more complex results were obtained with the retention data.