Longitudinal Effects of Religious Media on Opposition to Same-Sex Marriage

Religion and anti-gay prejudice in the United States are closely connected. Yet we still know little about the specific mechanisms through which religious subcultures may shape adherents’ attitudes toward gays and lesbians. This study considers religious media consumption as a unique mechanism through which religious Americans are socialized and embedded within an anti-gay religious subculture. Drawing on panel data from the nationally-representative Portraits of American Life Study, and focusing on opposition to same-sex marriage as a measure of anti-gay prejudice, analyses show that more frequent consumption of religious radio and TV (but not internet) is associated with higher levels of opposition to same-sex marriage over time. These effects remain significant with different model specifications as well as controls for previous attitudes toward same-sex marriage, general media use, sociodemographic and religious characteristics, and intimate contact with gays and lesbians. We propose that consuming religious media over time may influence Americans’ views toward LGBT issues directly through explicit messages about homosexuality and indirectly by embedding Americans within a broader religious subculture (largely, conservative Protestantism) that opposes homosexuality.