Sexual Minority Identity,Viewing Motivations,and Viewing Frequency of LGB-Inclusive Television Among LGB Viewers

The purpose of this study was to examine the relationships between dimensions of sexual minority identity, viewing motivations, and viewing frequency of lesbian, gay, and bisexual (LGB)-inclusive television (TV) among LGB viewers. Two hundred two LGB adults completed measures regarding sexual minority identity, TV viewing motivations, and frequency of viewing LGB-inclusive TV programs. Analyses revealed that dimensions of sexual minority identity (i.e., internalized homonegativity, acceptance concerns, and identity affirmation) were positively associated with a learning motivation for viewing LGB-inclusive TV. Moreover, a learning motivation mediated the relationship between dimensions of sexual minority identity and frequency of viewing LGB-inclusive TV. These findings have important implications for clinicians, and suggest that engaging with LGB-inclusive TV may represent an important coping strategy for LGB individuals dealing with identity concerns.