Self-reflection,mood, and helpful behavior

Two pilot studies and two experiments were conducted to test for relationships between mood states, self-reflection, and helpfulness. It was hypothesized that both negative and positive feelings would increase helpful reactions. In the case of negative moods, however, helpfulness would be inhibited if the induced affect engenders self-reflection by associating the bad mood with the person's self-image in a self-referencing process. To test these predictions, female undergraduates read mood-inducing statements that were either (a) negative in content and containing the personal pronoun “I”, (b) negative but not self-referencing, (c) emotionally positive in content, (d) emotionally neutral, or (e) no statements. Afterward, they were asked to complete a questionnaire and to volunteer to participate in a future study. Findings in the first experiment confirmed the hypothesis. Women who had read negative, self-referencing statements were the least likely to comply with a helpful request. The most helpful participants were those who had previously recited the negative, but not self-referencing, and the positive statements. Neutral and control subjects displayed intermediate amounts of compliance with the helping request. Questionnaire results showed that self-reflection was responsible for decreasing the helpfulness of women when negative mood was associated with some aspect of the self. A second experiment successfully replicated the major findings of the pilot studies and the first experiment.