The effects of sensation seeking and misattribution of arousal on attraction toward similar or dissimilar strangers

While previous research has indicated that certain situational variables can mediate the typical positive relationship between attitudinal similarity and attraction, investigations focusing on the impact of individual difference variables on this relationship have typically yielded unimpressive results. The present experiment was conducted to test the prediction that individual differences in sensation seeking do moderate this relationship. The major results showed that, as predicted, high sensation seekers were more attracted than low sensation seekers to dissimilar others, whereas low sensation seekers were more attracted than high sensation seekers to people with similar attitudes. The data also indicated that a misattribution of arousal manipulation serves to increase attraction under certain conditions. Specifically, misattribution of aversive arousal increased low sensation seekers' attraction to a dissimilar stranger and increased high sensation seekers' attraction to a similar stranger.