认知需要与战略决策过程之间的关系

认知需要指人们在信息加工过程中是否愿意投入周密的心考以及能否从深入的思考中获得享受．它反映的是人的认知动机。由于企业管理者在决策过程中涉及诸多处理信息和思考问题的环节，认知需要必然在这一过程中起作用。本研究运用情境案例法探讨了在不确定环境下决策者的认知需要与其在战略决策过程中分析环境和判断战略导向的关系。通过相关分析发现高认知需要者在决策过程中更倾向于关注环境、对环境做出积极判断、强调从长远和全面的角度去分析企业战略。

Need for Cognition and the Process of Strategic Decision Making

The need for cognition represents the tendency for individuals to engage in and enjoy thinking. It indicates the individual' s cognitive motivation. While making a decision, the manager in an enterprise has to process relevant information and engage in thinking problems. Therefore, the need for cognition must take a role in this process. Using the situation-based case analysis, this study aimed to examine the relationships between the need for cognition and individuals' analysis of the environment and judgment of strategic orientation. It was found that the greater need for cognition was associated with more attention to environments, more positive judgment of the environment, and more long-term and comprehensive perspectives on strategic issues.