Points of View

An adequate evaluation of argumentation requires identification of the object to which the argumentation pertains: the point of view. What are the distinguishing features of this object? In the pragma-dialectical argumentation theory, the object of argumentation is referred to by means of the notion ‘standpoint’. In other theories concerned with argumentation, reasoning, convincing or persuading, notions are used such as ‘thesis’, ‘conclusion’, ‘opinion’ and ‘attitude’. This paper is a survey of the characterisations of the object of argumentation given in the various theories. It discusses the pragma-dialectical argumentation theory, socio-psychological research on persuasion, cognitive research on reasoning, argumentative discourse analysis, two variants of informal logic, advocacy and debate, and the theory of communicative action. Next, it explores some relations between the notions used in these theories. Finally, it outlines some starting points for further research into the problems of identification.