| Abstract: | Both inhibitory and facilitative effects of repeated stimulus presentation have been observed. Two-factor theory attributes both kinds of effects to changes in specific components of attention. The theory claims that repeated exposure (a) decreases the alerting capacity of a stimulus and (b) facilitates encoding. The purpose of the present research was to provide further evidence that alertness decrement underlies the inhibitory effects of stimulus repetition. Adults were exposed to 30 presentations of a colored circle prior to performing a choice-reaction time (RT) task on which the targets were the familiarized stimulus and a novel stimulus. A warning signal occurred at one of three intervals prior to target onset. It was predicted from the literature on the temporal characteristics of alertness that the relative speed of responding to the familiarized stimulus would vary as a function of the warning signal-target interval. As predicted, responses to the familiarized stimulus were (a) slower than to the novel stimulus at intervals of 0 and 2,500 ms, but (b) faster than to the novel stimulus at 450 ms. The convergence of these findings with the alertness literature suggests an alertness decrement interpretation of response decrements to repeatedly presented stimuli. |
