Optimal scaling for ordered categories

This paper deals with the determination of optimal weights for points on scoring scales for subjective comparative experiments. A scoring scale with a specific number of points is considered, and it is assumed that verbal or other indications imply an order to the scale points. The optimal spacing for the scale points is obtained in the sense that treatment or item differences are maximized relative to error or within-treatment variation. The method is presented in sufficiently generalized form to be used directly with any experimental design leading to the analysis of variance. An iterative procedure, suitable for computer use, yields the optimal differences among the ordered scale points. Properties of this procedure are discussed.Research sponsored in part by the Statistics Branch, Office of Naval Research, and in part by the Research Center, the General Foods Corporation. Reproduction in whole or in part is permitted for any purpose of the United States Government.