Effects of stimulus familiarity upon judged visual duration

Five experiments investigated the influence of the differences in stimulus familiarity among a dot-matrix letter, word, and nonword upon the relative judged duration of 30-msec flashes. Figure-ground contrast was manipulated by varying the number of dots comprising each display letter. With 30-msec presentations, judgments ranked subjective durations of the displays nonword > word > letter. Differences in judged duration among stimulus forms were greater when both forward and backward masking reduced recognition probability to chance level than when no mask was employed, and discriminations among masked presentations were easier for subjects. Figure-ground contrast influenced apparent duration judgments only as increases in figure-ground contrast contributed to clarity of familiarity differences among displays. The data were interpreted to indicate that differences in stimulus familiarity operate as early in visual processing as do differences in figure-ground contrast, with greater familiarity facilitating an automatic contact between a stimulus and its memory representation and therein reducing experienced duration.