Sex role as a mediator of achievement in task performance

Participants in a test of the influence of sex role on performance in a masculine task were 96 male and female undergraduates. Subject sex, norm (challenging or not challenging), and experimenter (male, female, or no experimenter present) were varied in a 2×2×3 design. When challenged, subjects worked more successfully in the presence of a female than before a male or with no experimenter present. Results support the hypothesis that the arousal of achieving tendencies may depend in part on the importance and conspicuousness of role cues. Implications for industrial performance and for future research are discussed.The authors would like to acknowledge the thoughtful assistance of Barbara Moely and Beverly Jafek, who commented on earlier drafts of this paper.All correspondence should be sent to Dr. Laurie Larwood, Claremont Men's College Claremont, California 91711. Portions of this paper were presented at the meeting of the American Psychological Association, Chicago, August 1975.