On the Induction and Consequences of Variation in Behavior Perception

Research indicates that perceivers regulate information gain from their observation of ongoing behavior by varying the number and kind of actions they identify as meaningful. Although numerous factors have been shown to induce variation in this behavior-perception process, it is not currently known whether observers must consciously and intentionally initiate these changes. To address this question, different observational goals (impression formation or memorization) were nonconsciously primed in participants who then viewed and segmented a behavior sequence into meaningful actions. Although participants were unaware of its effects, the priming manipulation led to quantitative and qualitative shifts in their perception of the behavior that were similar to those found in a previous study in which observational goals were manipulated via explicit instructions. Importantly, these shifts in perception, in turn, influenced evaluations of the observed actor and memory for her behavior. We conclude that an act of will is not required for adjustments in behavior perception to be initiated, and, furthermore, that a full understanding of social judgment cannot be achieved without examination of the behavior-perception process.

G. Daniel LassiterEmail: