Examining the Mechanisms Linking Transformational Leadership,Employee Customer Orientation,and Service Performance: The Mediating Roles of Perceived Supervisor and Coworker Support |
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| Authors: | Yuann-Jun Liaw Nai-Wen Chi Aichia Chuang |
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| Institution: | (1) Department of Business Administration, National Taiwan University, 1, Sec. 4, Roosevelt Road, Taipei, 10617, Taiwan;(2) Department of Business Administration, National Chengchi University, 64, Sec. 2, Chih-Nan Road, Taipei, 11605, Taiwan |
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| Abstract: | Purpose The aim of this study is to test whether store-level transformational leadership influences service employees’ customer orientation
via two different mechanisms—supervisor support and coworker support—and whether customer orientation leads to favorable customer-perceived
employee service performance. |
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| Keywords: | |
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