Dispositional Approach to Customer Satisfaction and Behavior |
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| Authors: | Gary N. Burns Nathan A. Bowling |
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| Affiliation: | (1) Department of Psychology, University of Wisconsin Oshkosh, 800 Algoma Blvd, Oshkosh, WI 54901, USA;(2) Department of Psychology, Wright State University, 3640 Colonel Glenn Highway, Dayton, OH 45435, USA |
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| Abstract: | Purpose The purpose of this study was to investigate the relationship between affective dispositions, positive and negative affectivity, and consumer attitudes and behaviors. |
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