Untangling the web of misinformation and false beliefs

Stanley et al. (2022) underscore four fundamental cognitive principles that underlie the human belief system. These include the truth bias (a predisposition to believe incoming information as true), bias to extract meaning from information (use of prior expectations to make sense of new information), bias to rely on the source of information to judge truth (using judgments of source credibility to rate veracity), and bias to rely on fluency to judge truth (perceptions of ease of processing information affect truth judgments). I suggest that understanding these principles can help us defer and deflect false beliefs from becoming entrenched in consumer minds and offer ways to leverage the four principles in the service of truth. I then propose that we broaden our focus in the study of false beliefs in three ways--by focusing on prevention of false beliefs rather than correction, by diversifying the dependent measures we study and by addressing the role of identity in false belief maintenance. I conclude with a discussion of some thorny issues and the need for regulation in this sphere. I seek to offer a research agenda to scholars interested in addressing the misinformation crisis that is ripping apart the fabric of our society.