The effects of intergroup comparison on the polarization of opinions

This study investigates the expression of attitudes by individuals within the context of groups. A link is made between two theoretical areas: that of intergroup relations and that of the effects of group interaction on the expression of opinions. It is argued that individuals in groups adopt more polarized attitudes to achieve a more positively distinct group identity, and to afford themselves identification with that group. Subjects individually expressed their opinion on an issue, while the salience of group membership was varied by evoking the identity of an alternative group which held opposed opinions on the issue. When their own group identity was more salient, subjects tended to express their opinions in a more polarized manner, and in a manner more in keeping with the presumed view of their group. Also, they attributed to the other group attitudes that were more polarized and more in keeping with their presumed view of the issue.