Predicting Health Behaviors From Attitudes and Subjective Norms: Between-Subjects and Within-Subjects Analyses

Much previous research (Trafimow & Fishbein, 1994a, 1994b) indicates that some behaviors are mostly under attitudinal control and some are mostly under normative control. Further, other research (Trafimow & Finlay, 1996) demonstrates that people, as well as behaviors, can be generally under attitudinal or normative control. The present research applies these ideas to the domain of health behaviors. Analyses conducted between-subjects for each behavior, and within-subjects across all of the behaviors, demonstrate that both behaviors and people can be under attitudinal or normative control when responding to items pertaining to health.