Nutritional habits and motivations to eat after a palatable pre-load

A representative sample of college students was surveyed about nutritional habits and motivations to eat. Females were more likely to report dieting, being overweight, reading nutritional labels, eating healthy meals, as well as hungering for and consuming lower fat foods compared to males. Males reported a greater hunger for and consumption of candy bars compared to females. Thus, females may not be as ambivalent about eating sweet or higher fat foods as previously suggested. The experimental manipulation involved exposing subjects to either candy before the survey, candy with the survey, or just the survey with no candy exposure. Females exposed to the candy preload indicated an increased hunger for fruits and vegetables compared to female controls. Portions of this research have been presented at the 1999 annual meeting of the Eastern Psychological Association in Providence, RI. The authors would like to thank Mr. Steve Lukasik and Ms. Christie Piedmont for their assistance on this project.