Covert visual orienting: Hemifield-activation can be mimicked by zoom lens and midlocation placement strategies

How is attention distributed over visual space when an observer expects a target to occur at one of several possible locations? Two experiments sought to understand the source of the conflict between studies leading to the notions of hemifield activation (Hughes and Zimba 1985) and attentional gradients (Downing and Pinker 1985; Shulman et al. 1985, 1986). Subjects were cued to attend one of the 4 corners of an imaginary square centered at fixation, allowing comparison of uncued locations in the cued and uncued hemifields. In one experiment marking of the 4 locations was varied to determine if providing a ‘target’ for attention is necessary to obtain within-hemifield gradients. RT was faster at the cued location than at the three uncued locations which had equivalent latencies, a pattern that was unaffected by marking of the potential target locations. This result, which is consistent with the notion of a gradient around the attended location is a strong disconfirmation of the hemifield activation hypothesis. The second experiment demonstrated that an unusual procedure for presenting the probe stimuli in Hughes and Zimba (1985) is at least partially responsible for their evidence for uniform hemifield activation. It is proposed that visual attention is directed to visuo-spatial channels with fixed structural properties, and that when attention to two locations is desired, the subject may attend a spatial channel located between them.