Instrumental-reasoned and symbolic-affective motives for using a motor car |
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| Affiliation: | 1. College of Architecture and Design, University of Ulsan, Daehakro 93, Nam-Gu, Ulsan, South Korea;2. Department of Geography and Resource Management, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong;3. Dept. of Architecture & Architectural Engineering, Yonsei University, South Korea;1. Department of Geography, Ghent University, Krijgslaan 281/S8, 9000 Ghent, Belgium;2. Centre for Urban Studies, University of Amsterdam, Plantage Muidergracht 14, 1018 TV Amsterdam, The Netherlands;3. School of Civil and Environmental Engineering, Georgia Institute of Technology, Sustainable Education Building, 790 Atlantic Drive, Atlanta, GA, USA;1. Rotterdam School of Management, Erasmus University, PO Box 1738, 3000 DR Rotterdam, The Netherlands;2. Faculty Technology, Policy and Management, Delft University of Technology, Postbus 5015, 2600 GA Delft, The Netherlands;3. Institute of Energy Economics, University of Cologne, Germany;1. Research Centre for Integrated Transport Innovation, School of Civil and Environmental Engineering, UNSW Australia, Sydney, NSW 2052, Australia;2. Institute for Choice, University of South Australia, 140 Arthur Street, North Sydney, NSW 2060, Australia |
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| Abstract: | This study was aimed at clarifying the relative importance of symbolic-affective as opposed to instrumental-reasoned motives for car use. We examined which motivational dimensions are underlying the (un)attractiveness of car use, in order to distinguish a limited set of main motive categories. Three methods were developed, which differed in the extent to which the purpose of the task was apparent. The tasks were: (1) a similarity sorting of car-use episodes, (2) a Q-sorting following attractiveness of car-use episodes, and (3) a semantic-differential method for evaluating (un)attractive aspects of car use. The symbolic-affective motives for car use were better expressed when the aim of the research task was not too apparent. If the aim of the task was evident, respondents tended to evaluate car use in terms of instrumental-reasoned motives. Overall, the results indicate that both instrumental-reasoned and symbolic-affective functions of the motor car are significant dimensions underlying the attractiveness of car use. |
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