III. On the concept of attitude

Evaluation is, as J. R. Maze has recently suggested, central to the concept of attitude. But it is argued that Maze's noncognitivist analysis of evaluation yields an inadequate account of our ordinary concept of attitude. A criteriological account of evaluation is sketched which allows for an objective dimension to evaluation and hence to attitudes. In the case of attitudes, it is argued that some criteria will be chosen at least in part for their consequences, and hence will not be chosen solely on the basis of interest, preference or affect.