Societal QOL is More than the Sum of QOL of Individuals: The Whole is Greater than the Sum of the Parts |
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Authors: | M. Joseph Sirgy |
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Affiliation: | (1) Department of Marketing, Pamplin College of Business, Virginia Polytechnic Institute & State University (Virginia Tech), 2025 Pamplin Hall, Blacksburg, VA 24061-0236, USA |
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Abstract: | I submit that we are too focused on individual-level happiness research at the expense of societal level QOL research. That is, societal QOL cannot be simply treated as the sum of the happiness of individual citizens. In making this assertion I review and discuss Abott Ferris’ latest book: Approaches to Improving the Quality of Life (published by Springer, 2010). |
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