Voices Unheard: The Psychology of Consumption in Poverty and Development |
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| Authors: | Dipankar Chakravarti |
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| Affiliation: | 1. Psychology, Department of Behavioral Sciences, Ruppin Academic Center, Emek Hefer 40250, Israel;2. Sha’ar Menashe Mental Health Center, affiliated with the Technion Institute of Technology, Hadera, Israel;1. Department of Clinical Veterinary Medicine, Nippon Veterinary and Life Science University, 1-7-1 Kyounanchou, Musashinoshi, Tokyo 180-8602, Japan;2. Laboratory of Veterinary Clinical Pathobiology, Department of Veterinary Science, Graduate School of Agricultural and Life Science, The University of Tokyo, 1-1-1 Yoyoi, Bunkyo-ku, Tokyo 113-8657, Japan;1. Section of Small Animal Internal Medicine, College of Veterinary Medicine, Kangwon National University, Chuncheon, Korea;2. Department of Equine Medicine, College of Veterinary Medicine, Seoul National University, Seoul, Korea;3. Department of Veterinary Anesthesia, College of Veterinary Medicine, Western University of Health Sciences, Pomona, CA, USA;1. State Key Laboratory of Plateau Ecology and Agriculture, The Circular Economy Institute, Qinghai University, Xining, 810016, China;2. School of Environment, University of Auckland, New Zealand Private Bag 92019, Auckland, New Zealand;3. State Key Laboratory of Plateau Ecology and Agriculture, College of Agriculture and Animal Husbandry, Qinghai University, Xining, 810016, China |
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| Abstract: | Many facets of contemporary global problems posed by poverty pertain to the deprivation of consumption capability and are within the consumer psychologist's expertise domain. This article (based on my 2004 Presidential Address to the Society for Consumer Psychology [SCP]) outlines how consumer psychology research can contribute an understanding of the cognitive, motivational, and sociocultural dimensions of poverty, and how poverty depletes and alters the human need and capacity to consume. Consumer psychology research can also help suggest the nature and function of material and psychological interventions that can help ameliorate these conditions, focusing their design and monitoring their effects. These are important research priorities for consumer psychologists and deserve more and sustained attention from our community. Apart from garnering voice in policy conversations in government, industry, and academe, such research eventually will enhance our field's substantive contribution to improving the contemporary human condition. |
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