Women who tell and men who ask: Perceptions of men and women departing from gender stereotypes during initial interaction

An experiment was conducted to determine if behavior that deviated from gender stereotypes during initial interaction produced less positive perceptions of a target than did behavior conforming to stereotype. Thirty-seven males and 38 females (targets) were randomly assigned to conditions where they either enacted a behavior stereotypical to their gender or engaged in a behavior departing from the stereotype during initial interaction with a randomly assigned different-gender stranger (perceiver). All of the participants were raised in the United States. The majority of participants were Caucasian, approximately 30% of the participants were Hispanic. The participants were predominantly middle class. The gender stereotypical condition required the female target to ask questions and the male target to talk about himself during the interaction. A second condition required male and female targets to do the reverse (female tell and male ask). Following the interaction perceivers completed measures of positive affect and social attractiveness. The results indicated that perceptions of targets engaging in behavior opposite of gender stereotypes depend on the perceiver's level of gender-schematicity. The level of gender schematicity indicates a person's tendency to depend on traditional gender stereotypes. While schematics tended to feel less positively or no differently during interactions with gender opposite versus gender norm targets, they tended to evaluate the gender opposite target as more or no differently socially attractive than gender norm targets. Results also suggest that men may have more latitude to engage in gender opposite behaviors than do women.