Competence and the maintenance of behavior

The overjustification effect is manifested by decreased interest in an attractive activity following removal of a reward made contingent upon participation in the activity. Evidence is reviewed which suggests that rewards conveying information that the person who is performing the activity is competent cause the behavior to become insulated from the overjustification effect. This maintenance of behavior resulting from competence information is also shown to be a powerful factor in increasing the transfer and posttherapy persistence of behavior in both behavioral and traditional therapies.I wish to thank Pamela Sheridan, Tom Eddy, Larrie Hutton, and Jon Aronoff for their help during the course of my research on this topic. I am also grateful to Sylvia Snavely for sharing her helpful ideas with me.