Accounting for successful control of implicit racial bias: the roles of association activation, response monitoring, and overcoming bias

Individuals who are primarily internally motivated to respond without prejudice show less bias on implicit measures than individuals who are externally motivated or unmotivated to respond without prejudice. However, it is not clear why these individuals exhibit less implicit bias than others. We used the Quad model to examine motivation-based individual differences in three processes that have been proposed to account for this effect: activation of associations, overcoming associations, and response monitoring. Participants completed an implicit measure of stereotyping (Study 1) or racial attitudes (Study 2). Modeling of the data revealed that individuals who were internally (but not externally) motivated to respond without prejudice showed enhanced detection and reduced activation of biased associations, suggesting that these processes may be key to achieving unbiased responding.