连续创业情境下自恋人格与关键创业行为变化机理

优化行为是提升创业质量的关键。创业行为的显著特征是与环境的动态匹配, 因此研究需从关注行为本身转向追踪行为动态变化。基于行为受人格、认知和环境共同影响的理论判断, 重点考察创业者自恋人格对行为变化及其效果的影响机制, 构建以“自恋-行为变化-绩效”为主线的理论模型。融合创业理论与人格心理学中相关知识, 以解构关键创业行为变化的要素为切入点, 考察自恋人格如何与经验交互影响行为变化, 探索在不同认知状态和环境背景下, 行为变化的效果差异, 建构行为变化优化模型。旨在深化和丰富创业行为和创业心理研究, 指导创业教育实践, 对创业者提升决策能力有重要意义。

Narcissistic personality and change in crucial entrepreneurial behavior in the context of serial entrepreneurship

How to optimize entrepreneurial behavior and thus improve the quality of entrepreneurship is of central interest for both academics and practitioners. As a salient characteristic of entrepreneurial behavior is its dynamic match with external environment, research attention shifting from a focus on static entrepreneurial behavior to tracking dynamic changes in entrepreneurial behavior is warranted. In this study, we posit that behavior is simultaneously influenced by personality, cognition, and environment, and explore how an entrepreneur’s narcissism affects his/her behavioral change and following performance. Further, we investigate how narcissism interacts with experience in affecting behavioral change and its performance implications across different cognitive contexts and business environments. Our findings contribute to the research on entrepreneurial behavior and entrepreneurial psychology, as well as accumulate knowledge on how to help entrepreneurs understand themselves and improve their ability of decision making.