The effect of masked pictures on the interpretation of ambiguous pictures

Two experiments investigated whether the initial organization of ambiguous pictures presented supraliminally could be influenced by the presentation of semantically related pictures that had been pattern masked to prevent conscious representation. Twenty-two pictures were presented tachistoscopically in a counterbalanced sequence, each alternating with the supraliminal presentation of its ambiguous counterpart. The results supported the hypothesis that pictures precluded from consciousness by pattern masking could nevertheless influence the interpretation of ambiguous pictures. Although the possibility of structural priming could not be completely ruled out in these experiments, there is evidence to suggest that semantic priming is a component. The research potential of semantic priming is also discussed.