Subliminal primes for global or local processing influence judgments of vehicular traffic |
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| Institution: | 1. Institute of Cognitive and Team/Racket Sport Research, German Sport University Cologne, Germany;2. Institute of Physiology and Anatomy, German Sport University Cologne, Germany;1. Advanced Power Engineering Laboratory (APEL), Dept. of Electrical and Computer Engineering, Colorado State University, Fort Collins, CO, 80523-1373, USA;2. Dept. of Electrical and Electronics Engineering, Amrita School of Engineering, Coimbatore, Amrita Vishwa Vidyapeetham, India;3. Dept. Agricultural and Resource Economics, Colorado State University, Fort Collins, CO, 80523-1373, USA;1. Department of Psychology, University of Bath, Bath, United Kingdom;2. Department of Experimental Psychology, University of Oxford, Oxford, United Kingdom;1. Cognitive Neuroscience Section, IRCCS Centro San Giovanni di Dio Fatebenefratelli, Brescia, Italy;2. Department of Biomedical Sciences and Advanced Therapies, University of Ferrara, Ferrara, Italy;3. University of Verona and National Institute of Neuroscience-Italy;4. Perception and Awareness (PandA) Laboratory, Department of Neurological and Movement Sciences, University of Verona, Italy;1. School of Computer Science and Technology, Tianjin Key Laboratory of Cognitive Computing and Application, Tianjin University, Tianjin 300350, PR China;2. State Key Laboratory of Intelligent Technology and Systems, National Laboratory for Information Science and Technology, Tsinghua University, Beijing 100084, PR China;1. Department of Psychology, Tsinghua University, Beijing 100084, PR China;2. Department of Basic Psychology and Methodology, University of Murcia, Spain;3. Department of Experimental Psychology, University of Oxford, South Parks Road, Oxford OX1 3UD, UK |
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| Abstract: | Previous studies on semantic priming show that briefly presented words can unconsciously manipulate subjects’ mental states, behaviors, and attitudes. Here we evaluated whether semantic primes can also manipulate the breadth of subjects’ visual attention. We primed participants with briefly presented words that indicate either broadness or narrowness; each prime was followed by either a large or a small picture of a street intersection with vehicles, and participants had to indicate in which order the vehicles were legally allowed to pass the intersection. Participants responded to large pictures faster when primed with words denoting broadness, and to small pictures faster when primed with words denoting narrowness. From this we concluded that semantic priming can be effectively applied to manipulate the breadth of attention, which could be exploited in real-world scenarios. |
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| Keywords: | Subliminal priming Attentional breadth Local attention Global attention |
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