Abstract: | It is argued that the entitativity of the ingroup moderates the level of identification with the ingroup. Specifically, that high levels of entitativity are conducive to strong identification, whereas low levels of entitativity reduce identification with the ingroup. These hypotheses were tested across four studies using the European Union (EU) as the reference group. The four studies manipulated four different factors that, according to Campbell (1958), impact on group entitativity: common fate (Study 1), similarity (Study 2), salience (Study 3), and boundedness (Study 4). Across the four studies, we found evidence for the impact of these factors on the level of identification with the EU among European citizens holding moderate attitudes toward the EU but not (or much less) for citizens holding more extreme attitudes towards the EU. Mediational analyses further confirmed the viability of an entitativity‐based interpretation of the impact of the manipulations on the level of identification. The findings are discussed in light of the current debate on the concept of entitativity, the motives for social identification, and the reduction of ingroup bias. Copyright © 2003 John Wiley & Sons, Ltd. |