| Abstract: | Two separate studies, using college students in a political behavior class, tested the relationship between evaluation and voting preferences on the one hand and the dimensions emerging from a multidimensional scaling of similarity judgments for a set of nationally known political figures. Both studies found that political evaluation and voting preferences were highly predictable from three major dimensions underlying political perception. In Study I (n = 64), the subjects' self-ratings of liberal-conservatism yielded individual differences in the predictability of activity and potency from the political dimensions as well as differences in the relationships among evaluation, activity, and potency. In Study II (n = 51), the subjects' own authoritarianism indicated differences in the manner in which political figures were perceived in the multidimensional space. |
