COMMUNICATION APPREHENSION AND BEHAVIOR: APPLYING A MULTIPLE ACT CRITERIA1

Operating from a model derived from research on the attitude-behavior relationship, a conceptualization is presented which indicts current attempts to select a specific behavior and examine its relationship with a personality characteristic relevant to the field of communication. Evidence is presented demonstrating that the characteristic should predict well a multiple act criteria but not a single act criterion. In addition, an empirical distinction is predicted between apprehension and attitude and a comparison is made between three self-report measures of apprehension.