| Abstract: | Two studies examined how the framing of information influences evaluations of hypothetical relationships. Studies 1 (n= 183) and 2 (n= 247) examined how the framing of a hypothetical partner's attributes in gains or loss terms influences (a) impressions of the future success of the relationship and (b) the perceived importance of the partner's attributes. Generally, participants were less pessimistic about a relationship's future success when the partner's attributes were framed in gains terms than when framed in loss terms, even though the attributes were objectively identical in each case. Participants also attached significantly more importance to intelligence when it was missing among a partner's strengths than when it was present, particularly when the attribute was presented in a loss frame. This research has important implications for the integration of the decision‐making and relationship cognition literatures. |
