现阶段我国城市居民消费心理预期的性质与特点

采用自编《消费心理预期问卷》对1097名城市被试进行了研究，结果表明：1．《消费心理预期问卷》具有较高的信度和效度；2．消费心理预期是由五个因素构成的：宏观经济形势预期、个人生活与收入预期、政府经济政策预期、物价走势预期和突发事件预防预期；3．现阶段，我国城市居民的消费心理预期普遍比较消极．甚至悲观；4．影响消费心理预期的因素是多维的，其中?肖费者的性别、年龄、学历、工作单位和所在城市等变量都是直接影响心理预期的一些重要因素，即不同性别、年龄、学历、工作单位和城市的消费者对未来存在着不同的心理预期。

The Characteristics of Consumer Psychological Expectations of City Residents in Present-Day China

city residents were tested by means of the Consumer Psychological expectations Scale. According to the test results, the scale displayed high reliability and validity. The results showed that 1)consumer psychological expectations could be classified into 5 factors: the expectations for the state's macro-economic situation in the future,expectations for the individual's life and income in the future, the expectations for the government's policy in the future, the expectations for price variation in the future and the expectations for the precaution of unexpected happenings; 2) On the whole the city people at present held passive consumer psychological expectations; 3) The mainly factors which affected consumer psychological expectations were the consumer's sex, age, education, work unit or occupation and city.